Qualifyed.ai builds lookalike audiences for use on Facebook Ads and other Media buying platforms. The platform uses machine learning to train a model off of existing customers using a large number of demographics. Once the model is trained, 96% of adults in the United States are then pre-scored on how closely they fit the model. A custom audience of hashed emails is then created from only the highest scored individuals and this file is delivered to media buying platforms such as Facebook to buy media against.