Factors.ai is an AI-powered business engagement and marketing tool designed primarily to optimize the go-to-market strategies for B2B companies. This platform captures intent signals from various sources, including website traffic, CRM data, and third-party platforms, to identify high-intent accounts. It offers workflow automations for creating custom GTM playbooks, account intelligence features for segmentation and scoring, and a LinkedIn AdPilot for maximizing your ad ROI. Factors is designed to help marketing and sales teams build better audiences, execute intent-based campaigns, and drive more pipeline with less spend. The tool is both GDPR compliant and SOC2 Type II certified.
